Two nights ago I got nominated by Diana Luong to participate in the ALS Ice Bucket Challenge. For those of you that has been living under a rock, the ALS Ice Bucket Challenge is, ironically, the hottest social media trend this July / August 2014. While the challenge wasn’t originally associated with ALS, it sure has created a huge buzz on social media and the ASL Association has benefited quite a bit from it.
To be quite honest, I’ve been living under a rock myself. I didn’t know what ALS was and was only intrigued to learn about it after seeing the trend.
Amyotrophic lateral sclerosis (ALS) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. The sad thing about is, there is only one cure that has been approved by FDA.
This popular challenge has shine some light on this disease and the association reported that they’ve received over $31.5 million as of Aug 20 2014. That’s $29.6 million MORE than this time last year. It’s incredible and this is truly the power of social media when it’s put to good use.
For my submission, I decided to do something fun. I’m super thankful my buddy, Serge, agreed to help me out with the special effects at such short notice. The result is quite incredible.
So have you done the ALS Ice Bucket Challenge? What’s your thought about this trend?