I went to a clinic right after work today to check up on my lower back pain. It’s nothing chronic but I’ve been awaken by it for a few times at night and some parts of vertebral column was feeling sensitive to touch. Just as I have expected, there were quite a few people in front of me and even after waiting for what felt like an hour (everything feels longer without a phone), the receptionist told me there were 10 more patients ahead of me. So I decided to go across the street and get myself dinner.
I walked back and they said I should come back in 20 minutes or so. I was hungry and there was no spot to eat but the stairs leading up to the clinic. So there I was, opening my box of hot noodles from Peaceful Cafe and eating it in the stairway. A few people walked up and down the stairs and not one complained, instead they mentioned how delicious the noodle smelled and we exchanged a few brief conversation before I bid them good night. In the back of my head I was thinking, what if I was dressing up as a homeless person? Would they still be as courteous?
I see homeless people every day and honestly, I never stop to talk to them. If I were not wearing what I was wearing today, maybe they would call the clinic again and get me kicked out right away. This brings back to personal branding. Whether we like it or not, we get judged so heavily on our appearance. It’s a pretty sad truth.