I’ve never really heard of FeverBee before I got invited to attend the FeverBee Sprint Conference in San Francisco. Of course I was excited for the opportunity to go learn and to hang out in a cool city like San Francisco, but I wasn’t too sure what I can expect. Looking at the agenda briefly the night before, I wasn’t too enthused by the topics but I knew I was wrong shortly after I stepped into the hall.
Here’s what they advertised the conference to be:
FeverBee workshops are not like any workshop you’ve ever attended.
We’re going to explain a lot of core concepts about building community. We’re going to highlight things we think are going wrong and showcase numerous examples of best practice.
But, better than that, you are going to teach each other what you know. We don’t have a monopoly of community knowledge.
We want you to know what your big challenge is. We’re going to help you think about that challenge in a different way and connect you with people who can ensure you smash it.
You will participate. You will speak to people. You will be put in groups with people most like you. You will walk away with brand new skills that you can immediately apply to your community efforts.
Now that the first day of the conference is over, I’m so glad I went! I picked up a few great tips and my mind was running ten miles an hour while I was sitting down. I’m so excited to implement some of the things I’ve learned there for our Ambassador program.
with @JonathanMichael @KinaLotta @Christinites after the conference! Yes, that’s an owl playing a banjo with an open laptop of a bar graph and thinking of some science formula to represent the industries each person represent.
Here’s my notes from the conference:
Stage one: unique, new visitors
Stage two: visitors to registrations
- Collect data from the platform
* Get them to do something specific in the community
* Email confirmation
* Redirecting traffic
Stage three: registered members to participant
- How to calculate:
* Pull a list of members that joined in the previous 30 days
* List members by the date they joined
* Divide the number on this list by 100 (or 10)
* Look at whether the newcomer made a contribution
* Sample every n’th member – did they make a contribution?
* Members participated / Numbers of members sampled = conversion % (or use the introduce yourself/action/newcomer)
- Switch their motivation – find what their peers are doing
- Create a newcomer group as most communities focus activities on ambassadors that have been there for awhile
Stage 4: participation, regular members
- Personal message is super effective if they are sent after the ambassador does their first activity. Make sure they feel appreciated and that their action matter to someone, somewhere.
- Look at where your community members are dropping off and when they need an intervention
- Remove any obstacle through the first process and get people to so their first activity right away
- Open challenges for people in different stages
- Take a look at:
* % visitors and % unique visitors
* % of people that complete the registration page
* % drop off rate after 2 weeks, 1 month, etc
* Where newcomers drop out of the conversion tunnel
- According to Nielsen in 2007, we visit 70-90 sites a day and we come back to 5-7 same ones everyday
- Vendors often forget that your customers don’t know all the in and out of your site
- Refine your most-used platforms
- Do manual processes as proof of concept
Relationship and influence
- How to be likeable (think of Dale Carnegie)
* Show genuine interest
* Use positive language
* Talk in terms of the other persons interest
* Make the other person feel important and do it sincerely
* Show respect for people’s opinion
* Admit mistakes
* Appeal to noble motives
* Show praise
* Don’t criticize or complain
* Building influence with reciprocity
* Create bonds
- Building influence with expertise
* Add value with every contribution
* Participate less (scarcity) but add expertise every time
- Insider groups help you to influence the behaviours of other members, help key members feel valued, gain invaluable feedback, and help you to scale
- Identifying key members:
* Volume of posts and experience
* Quality of post
* Most contact
* Strong initiative
- Offer a statement/praise and end it with a question
Return on investment
- * Error #1: measuring antecedents of possible returns
* Error #2: attributing to the medium, not the message
* Error #3: tracking what’s easy, not what’s accurate
* Error #4: correlation vs causation
- Secret to great measurement
* Sample your audience
* Withholding tests
- Example to count on ROI:
* Survey of how much an average member spend
* Survey of how much a non member spend
* Another survey for both parties the year after
* See how much the membership have grown over the year
* Attribution = increase spending in member group – increase spending non member group
* Return = average increase per active member * number of active members